UC Berkeley Extension

Gain in-depth knowledge of marketing concepts and techniques, including research, planning, strategy, analytics, social media and more.

With the Certificate Program in Marketing, you gain crucial skills and a credential to advance your career. You're ready to contribute more to your organization or take on a new professional role. You're also equipped with in-depth knowledge of the latest marketing concepts and techniques in less time and at less cost than a master's degree requires. Get an overview with courses on marketing research and planning, strategic marketing, analytics and metrics, and emerging trends in social media and other innovative technologies.

Prerequisites:

Students and working professionals who have completed a university degree or equivalent.

Minimum GPA: 3.0

English Proficiency Requirements:

TOEFL - 79

IELTS - 6.5

Cambridge - Pass C1 level

ELS - Level 112

Courseload: 4 Required Courses, 4 Semester Units of Electives (180 Hours of Instruction)

Estimated Duration: Nine Months to One Year

Required Courses:

Introduction to Marketing

Marketing Research: Concepts and Techniques

Marketing Strategy

Social Media Marketing Strategies

Sample Elective Courses:

Managing Marketing Communications

Marketing Analytics

Special Events Project Planning

Please be advised that this course is available on the following dates only:

03.09.2019-20.12.2019

07.01.2020-31.05.2020

08.09.2020-31.12.2020