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Gain in-depth knowledge of marketing concepts and techniques, including research, planning, strategy, analytics, social media and more.
With the Certificate Program in Marketing, you gain crucial skills and a credential to advance your career. You're ready to contribute more to your organization or take on a new professional role. You're also equipped with in-depth knowledge of the latest marketing concepts and techniques in less time and at less cost than a master's degree requires. Get an overview with courses on marketing research and planning, strategic marketing, analytics and metrics, and emerging trends in social media and other innovative technologies.
Prerequisites:
Students and working professionals who have completed a university degree or equivalent.
Minimum GPA: 3.0
English Proficiency Requirements:
TOEFL - 79
IELTS - 6.5
Cambridge - Pass C1 level
ELS - Level 112
Courseload: 4 Required Courses, 4 Semester Units of Electives (180 Hours of Instruction)
Estimated Duration: Nine Months to One Year
Required Courses:
Introduction to Marketing
Marketing Research: Concepts and Techniques
Marketing Strategy
Social Media Marketing Strategies
Sample Elective Courses:
Managing Marketing Communications
Marketing Analytics
Special Events Project Planning
Please be advised that this course is available on the following dates only:
03.09.2019-20.12.2019
07.01.2020-31.05.2020
08.09.2020-31.12.2020
Develop a practical understanding of business administration and its context, purpose and underlying functional areas.
Learn to develop a broad-based, practical understanding of a business entity's purpose; practices; and underlying functional areas of accounting, economics, finance, marketing and management. Whether you're an entrepreneur, a new business manager or a professional seeking a career transition, you learn the materials and techniques that are consistent with modern principles and best practices, as well as knowledge and skills that you can apply immediately.
Prerequisite: Undergraduate degree
Courseload: 6 Required Courses, 1 Elective (225 Hours of Instruction)
Estimated Duration: Nine Months to One Year
Required Courses
Applied Economics for Business
Corporate Financial Management
Essentials of Business
Introduction to Marketing
Organization and Management
Principles of Management Accounting
Sample Sample Elective Courses
Essentials of Management
Fundamentals of Financial Risk Management
International Finance
The school must confirm the availability of your chosen accommodation.
If the selected housing is not available for your dates, the school will offer another accommodation option for you to consider.
I don't need housing
School address:
1995 University Ave., Berkeley, CA 94704, San Francisco, San Francisco
94704Pay a deposit to reserve your spot
You have three days to cancel your booking with no fees if case you change your mind.
You have until 23/12/2024 to pay the remaining balance
Full cost of the course after prepayment deduction must be paid no later than four weeks before the start of the course.